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On-page vs. off-page SEO techniques

Website search engine optimisation divides into two separate areas.


On page SEO:

On page SEO refers to anything that you do within your web pages. As we will see a good example of this is optimising the title of each web page within your website. There are numerous items that can be tweaked within each web page to help that web page show up better within the search engine results.


Off page SEO:

This refers to SEO techniques that do not directly relate to the content and structure of your website. For instance gaining links from other websites that point towards your website is an example of off-page SEO.


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