Each individual YouTube video can be optimised for maximum marketing effect and can concentrate on your chosen keyword phrases. This is similar to optimising each page on your website for the search engines. Remember that Google owns YouTube and that YouTube is the second most widely used search engine. It is important to realise that […]
If you are not already using YouTube, you need to setup a YouTube account and also customise the YouTube Channel Page for your business. When you sign up to a YouTube account what is called a channel is automatically created for you. What most people do not realise is that this channel can be customised visually […]
Accept credit card payments via your website. If you are selling a product or service via you website, a PayPal ‘Buy Now’ button allows you to accept credit card payments directly via your website. In order to use PayPal first you need to create an account with PayPal and have this verified so that PayPal […]
We will also setup a Bing webmaster account so that you can track and analyse traffic from the Bing search engine. This gives you valuable feedback on how well your website is performing and allows you to modify the site over time to maximise your website traffic. When people think about search engines most people […]
All new websites that we create are based on WordPress. WordPress is software specifically designed to create and manage effective blogs. We will design your website so that it will use webpages for content such as your ‘home page’, ‘about us page’ and ‘contact us’ page. Your products and services pages would also normally be […]
We will register you with an ‘article submission website’. These sites accept articles from people like yourselves, publish the articles on their website and the idea is that in most cases people reading articles are free to copy the articles into their own websites providing they attribute the article to the original author. Ideally people […]
We install Google Analytics on your website so that you can perform in-depth analysis of your website visitors. Google Analytics is free software from Google and is a must have for all serious website owners. Once Google Analytics has been set up for your particular website it will analyse a range of factors relating to […]
If you do not already have one, we will set up a Twitter account for your business. This is great for getting social media exposure for your business. Twitter allows you to send a short message of up to 140 characters and you should get into the habit of sending out regular tweets ideally once […]
If your business does not already have a Facebook account, we will set one up for you as part of our all-inclusive service. We will then customise and optimise your Facebook page for maximum SEO benefit. We will also send some initial Facebook posts for you to get you started after which once we hand […]
If you do not already have a LinkedIn account, then as part of our all-inclusive service we will setup a LinkedIn profile for you. As you can see from the screenshot below, over 120 million professionals use LinkedIn. The vast majority of people using LinkedIn do not take full advantage of the potential optimisation facilities […]
