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Black hat vs. white hat SEO

There are two types of search engine optimisation often called ‘black hat’ and ‘white hat’ SEO.


White hat SEO uses techniques that are approved of by the search engines such as Google and these are the sort of techniques that will be used within this course.


Black hat SEO uses underhand techniques to try and artificially boost the position of a Web page within the search engine results pages. Using Black Hat SEO may gain short-term success within the search engine results but in the longer term you risk the possibility of your search engine results being demoted or in extreme cases you may be banned altogether from the search engine results.


BMW in Germany was at one point banned from the Google search engine results because either BMW or a third-party working on their behalf, used search engine techniques that Google disapproved of.  If this can happen to BMW it can happen to you, so be warned.


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