Decide what you want SEO to achieve and think local It sounds obvious, but before performing any SEO work on your website you should have a clear idea of what you want to achieve. You need to understand what is possible with SEO and also what is not possible. You need to understand that proper […]
On-page vs. off-page SEO techniques Website search engine optimisation divides into two separate areas. On page SEO: On page SEO refers to anything that you do within your web pages. As we will see a good example of this is optimising the title of each web page within your website. There are numerous items […]
Black hat vs. white hat SEO There are two types of search engine optimisation often called ‘black hat’ and ‘white hat’ SEO. White hat SEO uses techniques that are approved of by the search engines such as Google and these are the sort of techniques that will be used within this course. Black […]
