Decide what you want SEO to achieve and think local It sounds obvious, but before performing any SEO work on your website you should have a clear idea of what you want to achieve. You need to understand what is possible with SEO and also what is not possible. You need to understand that proper […]
Google PageRank and SEO The Google PageRank is an indication of the importance that Google attaches to every web page within your website. As we will see later you can easily view your Google PageRank by installing the Google toolbar. It is important to realise that the Google PageRank is just one component within […]
On-page vs. off-page SEO techniques Website search engine optimisation divides into two separate areas. On page SEO: On page SEO refers to anything that you do within your web pages. As we will see a good example of this is optimising the title of each web page within your website. There are numerous items […]
Black hat vs. white hat SEO There are two types of search engine optimisation often called ‘black hat’ and ‘white hat’ SEO. White hat SEO uses techniques that are approved of by the search engines such as Google and these are the sort of techniques that will be used within this course. Black […]
Why use ‘Paid Directories’ for SEO When you start to investigate the possibilities there are so many places on the Web that you can use to get free links to your website and help your SEO you may wonder why you would use a paid directory. A paid directory as the name implies is where […]
